California Privacy Notice (CPRA)
Effective Date: June 2026
Your California Privacy Rights
Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CPRA"), California residents have the right to:
- Know what personal information we collect, use, disclose, sell, or share.
- Access specific pieces of personal information.
- Request correction of inaccurate personal information.
- Request deletion of personal information.
- Request a portable copy of personal information.
- Opt out of the sharing of personal information for cross-context behavioral advertising.
- Limit the use and disclosure of sensitive personal information where applicable.
- Be free from discrimination for exercising privacy rights.
Categories of Personal Information Collected
We may collect:
- Identifiers (name, email address, phone number, IP address)
- Customer records information (billing and shipping addresses)
- Commercial information (products purchased and transaction history)
- Internet or network activity information
- Geolocation information derived from IP address
- Account credentials
- Customer service communications
Sources of Information
We collect personal information directly from:
- Customers
- Website visitors
- Advertising and analytics providers
- Service providers
Business Purposes
We use personal information to:
- Process orders
- Provide customer support
- Maintain accounts
- Detect fraud
- Analyze website usage
- Deliver advertising and marketing communications
- Improve our products and services
Sharing of Personal Information
We do not sell personal information for monetary consideration.
We may share personal information with advertising and analytics partners, including Meta, Google, and Attentive, which may constitute "sharing" under California law.
Exercising Your Rights
To submit a privacy request:
We may verify your identity before responding.
Authorized agents may submit requests on behalf of California residents subject to verification requirements.
Appeal Rights
If we deny your request, you may appeal by contacting [email protected].
Retention
We retain personal information only as long as reasonably necessary for the purposes described in our Privacy Policy and as required by applicable law.